Ceo Story

“A Pediatrician’s Promise, A Woman’s Wardrobe”

Passion Turned into PurposeYadunika was born from Dr. Nitika Yadav’s dream of making quality fashion truly affordable for women. A pediatrician by profession and first-generation entrepreneur by choice, she brings the same care and empathy from her medical journey into every Yadunika creation.Rooted in Jaipur and now settled in Kerala, Dr. Nitika blends heritage, modernity, and cultural richness into fashion that is both mindful and accessible. With the quiet strength of an ant carrying six times its weight, Yadunika stands as proof that even the smallest brand can make a mighty difference.Supported by her husband, Dr. Jishell, whose honest insights have refined Yadunika’s path, she remains committed to one promise: affordable, quality fashion crafted with care.